Vogue China

Science & Technology within fashion innovation has become the new black. Once upon a time, scientific advancement meant crease free fabrics and unusual surface textures, but now it’s all about Science as a muse. Chemicals, Metals, Industrial finishes, Acidic vs. Alkaline and the good ‘ol periodic table are all having fashion “moments”. Vogue China have picked up on this and dedicated a whole story to it in their August issue. Shot by Greg Kadel and featuring Eniko Mihalik, “Scientific Glamour” is a tribute to the power and inspiration of Science within the fashion industry.

Set against a futuristic building (not unlike that of the Bilbao in Spain) Eniko poses against the reflective surfaces of the building using light, shadow and shape to create the final images. Each piece selected by stylist Brian Molloy employs some sort of scientific textural quality whether it be a simplistic looking floral skirt coated to appear like plastic or an architectural paneled dress in light reflecting sequins. If you mix equal parts fashion with liquid science, the results are positively explosive!

• Magazine: Vogue China
• Issue: Aug 09
• Photographer: Greg Kadel
• Stylist: Brian Molloy