DIESEL KICK ASS

DIESEL SNEAKERS

NOT MADE FOR RUNNING

(Great for kicking asses)

Diesel Sneakers are catching up on the Diesel Stupid campaign with “Kick Ass”.

“Sneakers aren’t made for running, like the rest of the sneakers. Because you run when you’re scared. Scared of getting fat, or being late, or that something bad will happen to you. Diesel is different. Diesel is stupid and stupid doesn’t run from anything. Stupid like to kick asses. Believe us. Kicking the ass of someone who deserves it is one of the unspoken pleasures of life. It just feels so good. Especially when you’re wearing sneakers so stylish and comfortable as the ones you’re about to see. Kindly go and find the pair that’s right for you. And then not-so-kindly go find that ass that’s right for them.”

KICK ASS VIDEOS

(Click to View)

Tired of excessive sweating for hours in the gym? As much as you run, you could not lose weight? Forget the tired, sweating and muscle aches: Diesel decided to create a new sport, especially thinking about you: Kicking Ass Diesel, is ... literally kick ass.

Get ready! 

The launch of this new sport in Portugal will be on October 20th at Lisbon's Diesel Store. 

diesel.com

dieselkickass.com