16 janeiro 2011

ELEVEN PARIS - SS11

Scrap the beret and stripy tee, Eleven Paris has arrived, and they are here to stay. 
Eleven Paris is home to a sizeable assortment of both womenswear and menswear pieces and are transforming urban style. 
The prêt-à-porter label range from graphic t-shirts to minimalist silhouettes and fairly basic structure; the French street style brand is expanding and developing extremely rapidly.
Founded in 2003, Eleven Paris has now chosen Good Results PR to handle their collections in the UK. It continues to grow and is now available in over fifteen countries including Germany, Greece, Belgium, Japan and Sweden.Eleven Paris’ Spring/Summer ’11 campaign included the likes of Ash Stymest and Zoe Kravitz. 
The campaign was inspired by the 1970s LA skate scene, and includes pieces such as chinos, shorts, polo shirts and, of course, the infamous graphic tees.The models certainly allowed the authenticity of the label to shine through; think trendy Parisiene chic, with an edge of cool.
Stymest was also the face of the Autumn/Winter’10 collection: ‘Life is a Joke’, as well as model Lizzie Jagger—the choice of models most definitely enhanced Eleven Paris’ popularity due to their illustrious backgrounds in other modeling campaigns such as Galliano, as well as Jagger’s appearance in American Vogue.
Eleven Paris is very much a unique label. It has managed to retain the classic and timeless street style looks of the 1970s and beyond, whilst infusing the modern ‘look’ of today: it has introduced a new concept and sense of creativity in the way in which we dress currently.

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