Pamela Reed and Matthew Rader

New York City duo Pamela Reed and Matthew Rader have made a name for themselves due to their graphic and often bizarre fashion editorials, which typically employ .gif animation and reside exclusively online.

“We make work for screens,” Reed + Rader explain.

“Using movement with animation is just the beginning of exploiting the strengths inherent in using a digital screen as a medium. Animated and motion work is most exciting for us because it is fresh and pushes up against boundaries of what is expected and possible in the venue of editorial fashion.“Most importantly,” they add, “it allows us to continue exploring our love affair with technology, the internet, video games, and pushing towards the future.” 

Today, we are excited to bring you an Reed + Rader preview editorial for the upcoming Fall Winter 2011 season.

GO PLASTIC ➔ MELISSA FOR MEN

Melissa is known as one of the world's most renowned manufacturer of jelly shoes that has been around for more than three decades. It has partnered with respected designers such as Vivienne Westwood, Jean Paul Gaultier, Karim Rashid, and Zaha Hadid.

With its long-standing tradition of plastic footwear, Melissa delved into the men's market. 

The release comes in two models, the Oxford and Moccasin, both worked in different color options and the plastic and flaked version. Very lightweight and wearable in any season, they follow the prescription of positive balance of Melissa in the footwear market women.

Communication Prosthesis ➔ Sascha Nordmeyer

Communication prosthesis is a unique object designed by sascha nordmeyer which aims to communicate for its user. 

The object is a small, rigid red circle which is inserted into a user’s mouth. Once installed, the prosthesis holds the mouth open and forms strange expressions. Nordmeyer describes the project as a research concept that is ‘the ultimate communication tool’. In addition to the device itself, nordmeyer also created this series of photographs featuring various professionals such as a politician,a midwife, a craftsman and an actress wearing the prosthesis. The pictures and the prosthesis are both available in limited editions. Check out his website!

Dada Life → July Mix 2011

Hope you are enjoying your summer because it is about to get that much better with this uncompromising brutal dose of pure electro.

Dada Life's new July Mix, featuring tracks from Étienne de Crécy, Boy 8-Bit and many others. In their own words: 'it’s packed with the usual stuff: the sound of red meat gone bad. Minced and seasoned with white noise – then served to the masses'. Mad!

Please enjoy Dada Life’s July Mix responsibly.

TrackList:

Mustard Pimp – ZHM (Dada LIfe Remix)

Martin Solveig – Ready 2 Go (Hardwell Remix)

Quintino – Raider

DJ Funkadelic ft. Beauriche – Spank (Original Mix)

Dada Life – Love Vibrations (Phatzoo Remix)

Mobin Master – In My House (Phonk d’or Big Room Edit)

Bart B More – Traction

Roger Sanchez – Worldwide (Adrian Lux & Blende Remix) (Dada Edit)

A-Divizion & Iron Mike – Hashtag (Original Mix)

Dada Life – White Noise/Red Meat (More Cowbell)

Albin Myers – Faking Love (Sebastien Drums & Rob Adans Remix)

Calvin Harris – BOUNCE (R3hab Remix)

Deniz Koyu – Tung (Original Mix)

Vilanova & Chunks – Bust The Beat

Tomorrowland Fall 2011 → Lookbook

Here it is… 

Tomorrowland’s fall 2011 lookbook. MAD! 

Infusing their latest lineup with great fun, rich autumn hues and a relaxed take on suiting contribute to an easy look for the current season. Transitioning from clean lines and traditional suiting to tweeds, shearling and herringbone,Tomorrowland delivers timeless class with the joyous complement of oversize proportions–carrying over into pleated trousers, sweats and other infectious garments.

Nike Sportswear F/W 2011 → HYPERFUSE

Nike Sportswear goes beyond itself with the Hyperfuse. 

Superior design is rooted in one belief – form follows function. With performance functionality at the core of product design, Nike has evolved the fundamental form of footwear since the Moon shoe debuted in 1972. What began as a traditional process of hand-sewn running shoes has evolved into an automated, heat pressurized system that allows for the most efficient use of modern materials.

Hyperfuse creates a durable composite material composed of three layers; one for stability, one for breathability and the third for durability. All three layers are fused together using heat and pressure to create a level of precision unattainable via traditional cut-and-sew methods. The unibody design results in lightweight, breathable footwear and minimizes seams that can wear on an athlete’s foot. The process had also created a new look, one that “opened up” the overlays of the shoe to see through it.

This new sport aesthetic is merged with iconic silhouettes from Nike’s past in the Air Force One, Air Max One, Dunk Hi and Air Max 90. It turns out Hyperfuse also had some unintended results when designers found they could push the limits of both color and finishes with the new technology. 

The Fall 11 Nike Sportswear collection takes full advantage with hits of neon green, solar red and blue glow, complimented by shades of grey and silver and blasts of reflective detailing.

PANIC ! → MUSICBOX, LISBON → TONIGHT

MAD.MAC

(Match Attack)

ZOMBIES FOR MONEY 
"ANKARA DREAM EP" Release Party

(Trouble & Bass / Match Attack)

with Special Guest:

J-WOW 

(Buraka Som Sistema / Enchufada)

ANKARA DREAM EP (Trouble & Bass)

It seems like every time summer rolls around, Zombies For Money (Dj Manaia & Klipar) come through with a batch of amazing new T&B anthems for us. This superstar duo hit it big for Trouble & Bass in summer 2010 with the genre-shattering one-two punch of "Kolkata" and "Sururumba," a follow-up to their massive first EP, which included the best-selling club smashers "Numbra One," "Bhangra Dance," and "Sacanagem." If you've been paying any attention to the global tropical bass movement, then we're sure you're already familiar with ZFM's Manaia and Klipar, from their original tracks plus remixes for the likes of Drop The Lime, Torro Torro and Steve Starks, Slap in the Bass, Twin Turbo, and Kry Wolf. Often copied, never duplicated, these two wildmen pump out the best tunes in any genre you subscribe to.

  Ankara Dream by Trouble & Bass

Just in time for your next sweaty peak-time set or pool party vibe session, Zombies For Money now unravel two brand new originals showing they have truly cracked the formula for dancefloor devastation. Continuing their ride around the globe, the Turkish-themed "Ankara Dream" is a melodic, sinuous ride magic carpet ride of tweaked bleeps and funky drums with an epic breakdown that makes all the girls clap their hands and wind their hips... and speaking of wild rides, just wait 'til you see the music video! ZFM invites everyone to dance with them on "Baila Comigo," an infectious slice of island fun with bouncy marimbas and wicked percussive twists--it's pretty impossible not to jump to this one. This is an incredible follow-up to the catalog, and look out for more big tropical fun from ZFM coming real soon!

Releases on August 2, 2011 on Trouble & Bass

PASSWORD: ANKARA DREAM (TILL 02:30)

MAD.MAC ➔ CHART OF THE MONTH

Modeselektor - Cash

Matias Aguayo - Dance Machine

Carte Blanche - Jack On The Moon

Myd - Javier

Datsik, Bare - King Kong

Umek, Beltek - Let The Bass Kick

Calvertron, Blatta&Inesha - Let's Dance

Mumbai Science - Lotus

Steve Angello - Rave & Roll (Nom De Strip Remix)

Crookers Feat. Soulwax & Mixhell - We Love Animals (Keith & Supabeatz Remix)

All tracks shared on this post are copyrighted by the artists and are only meant as samples for promotional use! 

Please support the artists by buying their music.

If the copyright owners of any of the content posted on this blog would like their material removed, please contact us.

SKRILLEX ➔ 21.07.2011 LISBON

“I’ve been deep into electronic music my entire life. The first records I ever owned were ‘Fat of Land’ by the Prodigy and ‘Come To Daddy’ by Aphex Twin,” raves Sonny Moore, better known as emerging electronic visionary SKRILLEX. 

“Marilyn Manson and Nine Inch Nails were also early influences. I’ve been dabbling in making electronic tracks on programs like Fruity Loops since I was 14 years old.”

SKRILLEX is part of a new generation of artists that refuse to be restricted by preconceived notions or outside expectations. “Genre has never been important to me,” he insists. “I’ve never thought about music that way.”Describing his current sound as “a mix of dubstep, electro and glitch all thrown together,” SKRILLEX release “SCARY MONSTERS AND NICE SPRITES” reflects all of the above and beyond.

   Fucking Die 1 1 by Skrillex

With You Friends by Skrillex

SCARY MONSTERS AND NICE SPRITES (NOISIA REMIX) by Skrillex

Tomorrow Mad SubCulture will give away one ticket to this party, pay attention to Mad Subculture Facebook page to get it! 

The Surfing Trooper

The Surfing Trooper is taking a vacation from the Empire to surf around our world. Last he was seen in the waves of Fiji but what will be his next destinations? Have you seen him?

We had to do some real digging to find some information about who this is. We did learn that his girlfriend, who appears in one of the photos below, is named Rebecca Noéh. They began a trip around the world in March when they departed from Germany. They’ve posted pictures from Bali, Australia, New Zealand, Fiji and more. 

You never know where this surfing trooper will show up next! 

Check out The Surfing Trooper Website

Beastie Boys ➔ “Don’t Play No Game That I Can’t Win”

Beastie Boys have just released the official, full-length music video to their song “Don’t Play No Game That I Can’t Win” featuring Santigold from their latest album, Hot Sauce Committee Part 2. 


  Don't Play No Game That I Can't Win (featuring Santigold) by Beastie Boys


Always adding a hint of creativity and originality to their work, the Spike Jonze-directed video features Mike D, Ad-Rock and MCA visualized as action figures on a mission. This MAD video is definitely worth checking out!

Santacruz Herrera ➔ Decorative potholes

Artist Juliana Santacruz Herrera has transformed the streets of paris through her visual interventionusing braided strips of colourful fabric. Seeing the many cracks and potholes of the city asthe 'canvas' of her project, the site-specific pieces are a playful addition to the grey urban setting.long lengths of dyed fabrics are braided and then coiled into the shallow breaks in the street.

Often made up of a combination of bright colours, the resulting effect creates a graphic andvisually-arresting contrast to the city's palette.