Absolut London ➔ Jamie Hewlett

Absolut has collaborated with artist Jamie Hewlett—who gained fame with his distinctive work with the band Gorillaz— and launched a limited special edition, London-themed bottle.

‘Absolut London’ celebrates the capital in 2012, and takes on the style and fashion of London, over the past 200 years. The illustration isset against the backdrop of the capital’s most famous landmarks—such as, the iconic buildings of St Paul’s Cathedral and Gherkin—and features seven characters representing the styles from the city.

The styles of the ‘London look’ include: the 18th century dandy, the Dickensian, the Pinstripe Gent, the 60s Chick, SKA, Punk, and 80s casual.