Lomography

WHAT THE HELL IS LOMOGRAPHY?

Lomography is a new style of artistic experimental photography of unorthodox snapshots.

What started out spontaneously as an artistic approach to photography in the Vienna underground scene developed into Lomography becoming an international socio-cultural movement using photography as a creative approach to communicating, absorb and capturing the world.

At the very base of this lie the 10 golden rules that define our philosophy and approach towards photography. Memorise them, recite them by heart, or break all the rules; whichever way, be ready to throw all your inhibitions about photography to the wind.

1. Take your camera EVERYWHERE YOU GO

2. Use it ANY TIME time – day and night

3. Lomography is not an interference in your life, but PART OF IT

4. Try the SHOT FROM THE HIP

5. Approach the objects of your lomographic desire AS CLOSE AS POSSIBLE

6. DON´T THINK

7. BE FAST

8. You DON´T HAVE TO KNOW beforehand what you captured on film

9. Afterwards either

10. DON´T WORRY ABOUT ANY RULES