Louis Vuitton's Resonance

« Il existe un pays où le vent se décline en notes de musique… »

Directed by Abdesslam Oulahbib for Louis Vuitton Malletier, Resonance is a musical tale specially conceived by scenarioindustrie for the launching of the first luxury store in Mongolia ever. Indeed, any link between civilizations, cultures and spirituality is at the top of his voice, singing? And what is more common, more human and more unifying? The first signature of the man is a voiceprint. Her voice singled out at birth and continue to single out his entire life. It belongs to him, his body produces it. But from the outset, it is given to others. This is the theme of universal communication. If the content of expression (language) is not always understood, expression, tone, rhythm, however, is a common language at all. Its effect expresses a feeling by a wave, spreading and sharing.

Films directed by
Mathieu Cesar & Abdesslam Oulahbib

Experience the trip on
www.louisvuitton.com/resonance/