For every letter in the alphabet, Novelli has picked a typeface that starts with the corresponding letter and animated each letter’s morph into the next (Part 1).
The Alphabet Part 2 - A horn book video experiment - is a developmental spelling - video where each character visually represents the meaning of the word itself. Playing with different techniques and materials into little and big spaces, but always focusing on Helvetica font's proportions. A collection of words in a delightful spelling-video.
Mad and brilliant.
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