CHANEL ➔ SHADE PARADE

CHANEL lets the fingers do the catwalking in its latest Shade Parade video for their new Nail Polish Campaign. Through some dextrous, well-manicured hands with on-point choreography, we see the brand’s entire luxe nail line swing, skip, and strut its stuff to the tune of “Little Bitty Pretty One” by Frankie Lymon and the Teenagers. And just like all good shows, wait for the end credits to find out the name of each shade—namely, Dragon, Black Pearl, Inattendu, Particulière, and Orange Fizz.

Directed by Patrick Daughters

Choreography by I COULD NEVER BE A DANCER

Produced by Les Telecreateurs