01 junho 2010

PUMA by Mihara Yasuhiro

King of avant-garde sneakers with an extravagant Japanese design perspective, Mihara challenges the boundaries of sport and fashion. Each season the concept of footwear is reexamined, resulting in exclusive tech-savvy, sport-inspired, street-ready kicks.For decades PUMA has challenged technical boundaries around the world. The exploration for new footwear without limitations is what Mihara uses as the foundation for his designs. In respect to PUMA’s technical knowledge and credit to their spirit, it is Mihara’s goal to create a modern street look that is neither a sneaker nor a leather shoe, but rather footwear that looks beyond the concept of sport.


Spring Summer 2010 is the 10th Anniversary of the PUMA by Mihara Yasuhiro collaboration. To create this season's collection Mihara has revisited 10 years with PUMA and expressed the purity of past creations in new executions: it's new retro.





    


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